The online and mobile casino software provider iSoftBet revealed that it is to expand its Game Aggregation Platform (GAP) with the addition of Genii’s content. Under the terms of the partnership agreement, the product suite of high-quality, innovative and interactive video slots Genii, including the great variety of game genres provided by the brand, is to go live with iSoftBet’s Game Aggregation Platform.
The Head of Business Development of iSoftBet Michael Probert commented on the collaboration agreement, saying that the company’s Game Aggregation Platform had been very successful lately, with the number of players who were able to get access to new third-party content on a monthly basis constantly increasing. In his opinion, the addition of the qualitative market-leading and innovative games of Genii would result in the company making its GAP stronger.
Mr. Probert also explained that the company had been primarily focused on keeping the balance between quality and quantity when it came to the content offered. He added that the brand’s customers surely appreciated the efforts that iSoftBet invested in providing them with the newest and most impressive titles currently available.
As mentioned above, the video slots provided by Genii will be added to the offering of iSoftBet, but the deal also includes the patented Spin16 games of Genii, as well as its i3D slots, which are known as the industry’s first ones ever.
Up to date, the Game Aggregation Platform of iSoftBet provides its customers with a large number of third-party games offered by over 25 gaming software developers. All players who use the GAP platform are given the chance to reach a great variety of portfolio offerings, which can be used through a quick and easy integration.
iSoftBet is known as one of the most experienced gaming software companies which currently operate in the regulated markets. It has always been one of the most successful gaming companies in the online casino industry, so it has been lately focused on keeping this position by expanding its portfolio in order to consolidate its presence in the market.
The Sales Director of Genii Nick Barr confirmed of the deal, saying that it was a Genii’s goals to continue entering the casino products vertical in order to meet the increasing demand for even more engaging and interactive games. The UK-based company was also aiming at generating growth and expand its presence worldwide, so the collaboration with iSoftBet would help it attract more operators using the GAP of iSoftBet.
Genii uses the best and most innovative technologies in order to ensure players are more engaged with its gaming content.
- Author
Olivia Cole
